I was just curious how other groups handle the task of advertising. I won't lie our group is smaller than we would like, and its hard to get better when you begin to see the weakness in all of your opponents defenses and since there are only 6 or 7 of them regularly it gets to a point where you can hardly get much better. We are trying a lot of things but not sure how to reach out to our core audience. To be perfectly honest it took me a long long time to reach the right "words" I had to search for in order to find this martial art. What have you all done that has worked? I have sent letters to all of the local tv news organizations, many of the local newspapers and we are posting flyers as much as we can, but what i also see with our aduience is many of the people who genuinely wish to learn our art are hard to reach. I have even taken things as far as inviting people who are involved in LARP groups (I know, not what we do but you have to pull from somewhere). Do many of you work with SCA groups in your area, or how do you reach the people looking to join, and what is OUR demographic? I have been busting my ass for a year to figure it out and I am afraid I am no closer to the answer than I was a year ago. Has the HEMA Alliance created a press release nationally and we have just not seen it bare fruit? At this point I have moments where I hit the wall. I can only get so much better with the people in my group, but the only way to get more exposure is to, well get more exposure. Any help? I do appologize if there is another topic on this and I am missing it.
Last edited by Jordan Hinckley
on Tue Feb 08, 2011 9:22 am, edited 1 time in total.